Role Overview

We are seeking a highly creative and strategic Graphic Designer to join our team. In this role, you will be the visual voice of our organization, responsible for conceptualizing and executing high-impact creative assets that drive engagement and tell compelling stories. You will balance aesthetic excellence with marketing objectives to elevate our brand across all digital platforms.

Key Responsibilities

1. Creative Strategy & Design

• Conceptualize and design high-impact visual assets for digital and social media campaigns.
• Create compelling creatives, including social media posts, campaign banners, fundraising materials, infographics, and digital ads.
• Design engaging YouTube thumbnails and platform-specific assets to maximize audience engagement.
• Translate campaign objectives into visually compelling creative concepts with strong storytelling.

2. Brand Excellence

• Uphold and strengthen the organization’s visual identity across all channels.
• Ensure consistency in branding, typography, color systems, and design language.
• Review, refine, and optimize creative outputs based on stakeholder feedback while maintaining design integrity.
• Contribute to the development of brand guidelines and creative best practices.

3. Campaign Collaboration

• Partner with Content, Marketing, and Communications teams to translate objectives into effective visual solutions.
• Participate in brainstorming sessions, creative reviews, and campaign planning.
• Collaborate cross-functionally to ensure the seamless execution of integrated marketing campaigns.

4. Project Management

• Manage multiple design projects simultaneously while maintaining high-quality standards.
• Deliver assets within defined timelines.
• Organize and maintain design files, templates, and asset libraries for efficient team collaboration.

5. Creative Innovation

• Stay ahead of emerging design trends, AI-powered tools, and evolving social media practices.
• Introduce fresh visual concepts and innovative approaches to enhance campaign performance.
• Experiment with new styles and techniques to improve audience engagement.

Candidate Profile

• Education: Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or a related field.
• Experience: 3–5 years of professional experience in Graphic or Digital Design. Background in advertising agencies, digital marketing firms, or purpose-driven brands is a significant advantage.
• Portfolio: A strong portfolio demonstrating excellence in branding, campaign design, and digital marketing assets is mandatory.

Technical Skills

• Core: Advanced proficiency in Adobe Photoshop and Adobe Illustrator.
• Design Principles: Expert understanding of typography, color theory, layout, composition, and visual hierarchy.
• Tools: Working knowledge of Canva.
• Bonus Skills: Basic knowledge of Adobe After Effects, Premiere Pro, Figma, motion graphics, or AI-powered creative tools.

Personal Attributes

• A highly creative thinker who combines aesthetic excellence with strategic, purpose-driven thinking.
• Strong communication and collaboration skills with an ability to manage priorities in a fast-paced environment.
• Self-motivated, proactive, and committed to continuous learning and growth.

Why Join Us?

• Impact: Work on meaningful, high-impact campaigns that make a difference.
• Culture: A collaborative, creative, and fast-paced work environment.
• Growth: Freedom to experiment, innovate, and influence our visual identity while building an outstanding professional portfolio.

Note: NGO experience will be an added advantage.